I wanted to post this to the Forge, but the damn server keeps timing out. Enough with the 500 already! Are we trying to one-up Frank Miller or what?
So in the GAMA thread, Ben was talking about needing to raise his prices to accomodate retail rates, and it set me down a whole line of thinking.
First I thought, Dude, why are you paying $11/copy to get Polaris printed? It would cost less at Kinkos.
Then I thought back to Gen Con 2005, when I had my revised version of Primetime Adventures done, and Luke was giving me the big-print sales pitch. I remember being terrified of the idea. Maybe of Luke, too. He gets going with gestures and stuff.
But long since I’ve done me a big print run, and I can’t recommend it enough. It more than halved my original cost per book, and it resulted in a really nice, quality book. Thanks Luke! Now Ben may have many reasons why he doesn’t do a run of a thousand, but he’s a great example of a publisher who could (and ought to, man, seriously). And I’ve been thinking about big runs in terms of a benchmark.
The thing about POD printers, and especially ones like Lulu, is that you can fix all kinds of errors and make revisions and it’s all seamless. Click, and the updated version is good to go. But why is a product that’s potentially full of errors available for sale in the first place? If you don’t know what might be wrong with it, why are you hawking it as a complete and finished game? I ask the me of 2004 that same question, don’t doubt it.
A run of a thousand copies (plus sweet, sweet overruns) cost me just over $2000, including shipping to my house. And that was roughly half up front, half prior to shipment. That’s for a 112 page digest size game. Do the math in your heads accordingly and imagine how much your game might cost. Then think about how much more you’d make per book. Then make sure the reason you aren’t doing it is a lack of confidence in the product.
This site in part is set up to discourage would-be publishers from printing ginormous runs of books, then getting stuck with a basement full of them; however, I’m proposing that a not-so-ginormous run be an excellent goal to strive for. Consider your finished game to be something that you’d confidently print a thousand of (plus sweet, sweet overruns).
Not to knock the Lulu stage* by any means. POD printers like Lulu are also an awesome resource, maybe a crucial one. I’ll leave that for another thread.
And Ben, by the white suit of Ackbar, get those per-book costs down! Down I say!
* I will, however, knock the people who work for Lulu. One of them didn’t show up for FM, and I have now made him my sworn enemy. Sworn! The deadly past participle of swearing! You know who you are!